Pokemon Go has taken most of the world by storm. You only need to do a minute of research to realise that or even just walk down the street and see all the people with their phones in hand playing.
Obviously this mobile game is insanely popular and you might be wondering why. Well Niantic, the creators of Pokemon Go, have been very clever and deliberate about this.
Firstly, Pokemon fans are very dedicated. Pokemon fans love their brand and will often defend it way past when fans of other series would give up. So Pokemon Go has capitalized on what is already a huge market.
Any Pokemon game will sell well, that has been proven many times over and the fact this game is free to play makes it available to so many more fans. And that bring me to my next point.
Secondly, the game is free. Everyone loves a fun free mobile game. This has been demonstrated dozens of times with too many games to list. They’re easy to play and you always have your phone with you so you can play whenever you feel like it.